Agent comparisons
Nationwide Home Values vs Realtor.com
Realtor.com sells agent leads primarily through its Connections Plus program, a subscription for shared, non-exclusive leads in chosen ZIP codes, with pricing that climbs sharply for its more exclusive tiers. Here's how the two compare on pricing, exclusivity, and terms — sourced from each company's public pricing pages and reviews as of August 2026.
| Nationwide Home Values | Realtor.com | |
|---|---|---|
| Pricing model | One flat monthly or discounted annual rate per ZIP | Connections Plus subscription: non-exclusive tiers from ~$200/mo, more exclusive ZIP packages ~$1,000-$1,800+/mo in competitive markets |
| Cost per lead | No per-lead cost — flat fee regardless of volume | Commonly cited around $100-$300/lead, varying by market competitiveness |
| Exclusivity | One agent per ZIP — leads are never shared | Base tier is non-exclusive/shared; "more exclusive" packages cost significantly more but are still described as shared-lead based |
| Contract terms | No long-term contract; cancel anytime, effective end of current billing period | Typically a 6- or 12-month contract |
| Free trial | 30-day free trial, cancel anytime before it ends | Not typically offered |
When Realtor.com might be the better fit
If you specifically want visibility tied to the Realtor.com brand and consumer traffic, and you're comfortable paying a premium for their higher-priced 'more exclusive' tier while still fundamentally sharing lead flow, it may fit agents already invested in that ecosystem.
When Nationwide Home Values might be the better fit
If true one-agent exclusivity matters to you rather than a more expensive tier that's still described as shared, or you'd rather not commit to a 6-12 month contract before knowing if lead quality is good in your ZIP, Nationwide Home Values' flat pricing and 30-day free trial let you test that without the commitment.
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Search Available ZIPsFrequently asked questions
Are Realtor.com Connections Plus leads exclusive?
The base tier is non-exclusive/shared. Realtor.com does offer higher-priced packages described as "more exclusive" for competitive ZIP codes, but public reporting still characterizes the underlying leads as shared rather than guaranteed to one agent only.
How much does Realtor.com Connections Plus cost?
Reports cite non-exclusive plans starting around $200/month, with more exclusive ZIP-code packages running $1,000-$1,800+/month in competitive markets, typically on 6- or 12-month contracts.
Is there a cheaper way to get Realtor.com leads without a subscription?
Realtor.com also offers a pay-at-close referral option (branded ReadyConnect Concierge, formerly OpCity) with no upfront monthly cost, but agents pay a referral fee of roughly 30-35% of the commission at closing.
Does Nationwide Home Values charge a referral fee at closing?
No. Nationwide Home Values charges a flat monthly or annual ZIP sponsorship fee only, with no per-lead cost and no referral fee owed when a deal closes.
Pricing and terms for Realtor.com are based on publicly available information as of August 2026 and are subject to change — verify current details directly with the provider before deciding. Sources: Realtor.com Leads Cost (WebROI Mantra), Realtor.com vs Zillow (DMR Media), How to Buy Real Estate Leads 2026 (Jamil Academy). Nationwide Home Values terms are governed by our own Terms of Use.